PPC Keyword-Level Call Tracking for
Google Ads & Microsoft Advertising.

Real-Time Calls-to-Keywords Attribution.


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Instantly Identify Which Paid Search
Keywords Are Generating Calls & Opportunities.

KeyMetric ppc keyword-level call tracking and analytics instantly indentifies the unique paid search keywords, including match-type, that deliver every inbound phone call and website conversion from Google Ads, Microsoft Advertising and unlimited other paid search networks.


Real-time 'Calls by Keyword' attribution data helps you make smarter decisions to reinvest your ad spend in the keywords that are proven to deliver opportunities and revenue.

If using Google Call Extensions, KeyMetric enhances call attribution and lead data including caller ID, caller location, device type, new vs. return status, call recording, call trending, call transcription, conversation intelligence & more.

  • Track unlimited keywords with only a few numbers using DNI.
  • Capture match-type for every keyword.
  • Supports Google auto-tagging and UTM parameters.




0%
of all Google searches
result in a phone call
 
0%
of businesses rely on calls
to convert paying customers
 
0%
of businesses waste 50%
or more of their ad spend


FAQ

What is Keyword Level Call Tracking?

Keyword level call tracking is a process that allows businesses and marketers to track phone calls that are generated from specific paid keywords and ads. This can be used to measure the effectiveness of marketing campaigns, identify the most successful keywords and ads, and improve the ROI of marketing efforts.


Here's how it works:

  1. When a customer performs a keyword search and clicks on an ad on Google or Bing they are redirected to your website.
  2. Using DNI on your website, a unique phone number is displayed attributing each call to the unique keyword and ad campaign.
  3. When the user calls the unique phone number, the call is tracked, logged and recorded.
  4. You can then analyze the call and caller data to determine how many calls were generated from each keyword and ad, the location of the calls, and other important key metrics.

What Are the Benefits of Keyword Call Tracking?

Keyword call tracking will benefit your marketing in several ways:

  1. Measure the effectiveness of your keywords and campaigns: By tracking calls that are attributed to specific paid search keywords, you can easily determine which keyword are generating calls and opportunities.
  2. Identify the most successful keywords and ads: By analyzing the data from tracked calls, you can determine how to best optimized keyword and bid strategies and eliminate keywords that only inflating your ad spend.
  3. Boost Your Marketing ROI: By tracking calls, you can determine the cost-per-call and compare it to the revenue generated from each opportunity. This can help you optimize your marketing budget and improve the ROI of your campaigns.
  4. Improve customer experience: By providing a unique phone number for each campaign, you can ensure that customers are directed to the most relevant information and resources when they call. This can improve their experience and make them more likely to convert into paying customers.
  5. Understand customer needs and preferences: By analyzing the data from tracked calls, you can gain insights into what customers are looking for and how they prefer to interact with your business. This can help you tailor your marketing efforts and improve the overall customer experience.


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Keyword-Level
Call Tracking.



 Book a Conversation




 Become a Partner



Know Which Keywords Are Generating Calls.

KeyMetric keyword-level call tracking and analytics instantly indentifies the unique paid search keywords, including match-type, that deliver every inbound phone call and website conversion from Google Ads, Microsoft Advertising and unlimited other paid search networks.


Real-time 'Calls by Keyword' attribution data helps you make smarter decisions to reinvest your ad spend in the keywords that are proven to deliver opportunities and revenue.


If using Google Call Extensions, KeyMetric enhances call attribution and lead data including caller ID, caller location, device type, new vs. return status, call recording, call trending, call transcription, conversation intelligence & more.

  • Track unlimited keywords.
  • Capture match-type for every keyword.
  • Google auto-tagging and UTM parameters.
0%
of all Google searches
result in a phone call
0%
of businesses rely on calls
to convert paying customers
0%
of businesses waste 50%
or more of their ad spend

FAQ


What is Keyword Level Call Tracking?

Keyword leval call tracking is a process that allows businesses and marketers to track phone calls that are generated from specific paid keywords and ads. This can be used to measure the effectiveness of marketing campaigns, identify the most successful keywords and ads, and improve the ROI of marketing efforts.


Here's how it works:

  1. When a customer performs a keyword search and clicks on an ad on Google or Bing they are redirected to your website.
  2. Using DNI on your website, a unique phone number is displayed attributing each call to the unique keyword and ad campaign.
  3. When the user calls the unique phone number, the call is tracked, logged and recorded.
  4. You can then analyze the call and caller data to determine how many calls were generated from each keyword and ad, the location of the calls, and other important key metrics.

What Are the Benefits of Keyword Call Tracking?

Keyword call tracking will benefit your marketing in several ways:

  1. Measure the effectiveness of your keywords and campaigns: By tracking calls that are attributed to specific paid search keywords, you can easily determine which keyword are generating calls and opportunities.
  2. Identify the most successful keywords and ads: By analyzing the data from tracked calls, you can determine how to best optimized keyword and bid strategies and eliminate keywords that only inflating your ad spend.
  3. Boost Your Marketing ROI: By tracking calls, you can determine the cost-per-call and compare it to the revenue generated from each opportunity. This can help you optimize your marketing budget and improve the ROI of your campaigns.
  4. Improve customer experience: By providing a unique phone number for each campaign, you can ensure that customers are directed to the most relevant information and resources when they call. This can improve their experience and make them more likely to convert into paying customers.
  5. Understand customer needs and preferences: By analyzing the data from tracked calls, you can gain insights into what customers are looking for and how they prefer to interact with your business. This can help you tailor your marketing efforts and improve the overall customer experience.