Dynamic Number Call
Tracking For Websites
Dynamic call tracking (dynamic number insertion) by KeyMetric intelligently inserts unique phone numbers on your website to capture accurate first-party session data for every call. Instantly know whether a phone call came from an organic Google search, a paid search keyword, a Facebook ad, or an unlimited number of other online and offline advertising sources.
Google Paid Search
Google Organic
Facebook Ads
Instragram Ads
Bing Organic
Dynamic Number Insertion (DNI) provides intelligent, multi-channel call tracking for your website. Adding the KeyMetric Site Tag to your website or to Google Tag Manager allows us to dynamically swap phone number(s) to unique tracking numbers based on the ad source, campaign or keyword.
In addition to capturing attribution data for each call, we capture user-session data to track user-session data for each visitor.
Additionally, our first-party cookies and session data connects every inbound call to the exact web page the visitor was viewing when they initiated the conversation, helping to easily identify which pages and content are generating the most conversions and opportunities.
By using unique URLs and/ or tracking id's, KeyMetric DNI can also track visitors who visit your website from offline sources and campaigns.
Session-Based Dynamic Number
Insertion Using First-Party Cookies
Unlike other solutions that depend on third-party cookies, KeyMetric dynamic call tracking uses a first-party cookie to effectively track each visitors browser session - allowing us to use smaller pools of numbers to track calls from unlimited paid search keywords with the highest level of data accuracy.
And while other companies have web pages dedicated to tracking thier dynamic call tracking outages, KeyMetric has not had a single outage in over 10 years.
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