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Know which advertising really
drives phone calls, leads & sales
KeyMetric Dynamic Number Insertion (DNI) call tracking intelligently inserts a unique phone number on your website for each visitor. Instantly indentify
which ad sources, campaigns & keywords drive the most calls, engagements & sales.
Easily capture whether a website visitor called from your website because of a specific Google Ads keyword search, an Instagram
ad, a Facebook post, or an unlimited number of other digital, mobile & offline advertising sources.
KeyMetric DNI will also identify whether the call came from a mobile phone, a tablet or digital device, or a landline phone.
For mobile calls, KeyMetric click-to-call will capture advanced call data without the need for tracking phone numbers or per-minute fees.
How it works
Copy and paste the KeyMetric SiteTag
to each page on your website.
to each page on your website.
Estimate your website traffic to calculate
the total phone numbers needed.
the total phone numbers needed.
Select to add DNI call tracking to a new
or existing campaign or source.
or existing campaign or source.
Add a tracking parameter to the source or
keyword URL. (optional)
keyword URL. (optional)
Because KeyMetric DNI tracks the visitors' browser sessions (session-based tracking), we use the fewest numbers possible while guaranteeing the highest level of
call & conversion data accuracy. This means you can track thousands of paid search keywords with just a few phone numbers.
For offline advertising, coupons or other content, use KeyMetric DNI to show the same phone number on your website that is shown on
your marketing campaigns by using a unique url, subdomain url, or tracking parameter.
