Keyword Call Tracking For
Pay-per-Click Campaigns

With keyword call tracking from KeyMetric you will instantly know the exact paid search keywords, including match-type, that deliver every phone call and website conversion from Google Ads, Microsoft Advertising and unlimited other paid search networks.


Our real-time 'Calls by Keyword' attribution data helps you make smarter marketing decisions to reinvest ad spend on the keywords that are proven to deliver leads, sales opportunities, and revenue.

Did You Know...


0%
of Google searches for business services or products +$100 result in a phone call
0%
of businesses waste +50% of their ppc ad spend on non-performing keywords
 

If you use Google Call Extensions, KeyMetric enhances caller, attribution, and lead data to include caller ID, location, device type, new vs. return status, call recording and transcriptions, and conversational AI.





Our advanced Dynamic Number Insertion technology assigns a unique call tracking number to each visitor session based on the specific keyword, campaign, or source that led them to your website.


Easily track thousands of paid search keywords with only a small number of tracking numbers while capturing valuable caller information and lead data for every interaction - helping you better optimize your marketing strategy to boost ROI and growth.




Frequently Asked Questions

Keyword level call tracking is a process that allows businesses and marketers to track phone calls that are generated from specific paid keywords and ads. This can be used to measure the effectiveness of marketing campaigns, identify the most successful keywords and ads, and improve the ROI of marketing efforts.


Here's how it works:

  1. When a customer performs a keyword search and clicks on an ad on Google or Bing they are redirected to your website.
  2. Using DNI on your website, a unique phone number is displayed attributing each call to the unique keyword and ad campaign.
  3. When the user calls the unique phone number, the call is tracked, logged and recorded.
  4. You can then analyze the call and caller data to determine how many calls were generated from each keyword and ad, the location of the calls, and other important key metrics.

Keyword call tracking gives you a detailed view of which keywords, ads, and sources are driving calls to your business, allowing you to see which marketing efforts are most effective. By knowing which keywords convert into calls, you can focus your budget on high-performing keywords and campaigns, reducing wasted spend and boosting your ROI.


Additionally, call tracking captures caller information and other lead data, providing valuable insights into customer behavior and preferences that can further refine your marketing strategy.

Yes, by using Dynamic Number Insertion (DNI) for keyword call tracking, you don't need a unique phone number for every keyword. Instead, a limited pool of tracking numbers is dynamically assigned to visitors based on the keyword they used, allowing you to track calls across thousands of keywords seamlessly.


This makes it cost-effective and manageable to monitor a large number of keywords while still gathering valuable data on each call, helping you understand which keywords are most effective in driving leads.

Top 5 Benefits Of
Keyword Call Tracking


#1. Measure the Effectiveness of PPC Keywords: Using dynamic call tracking numbers to attribute calls back to specific pay per click keywords allows you to easily determine which keywords are delivery value and ROI.

#2. Identify the most successful keywords and ads: By analyzing the data from tracked calls, you can determine how to best optimized keyword and bid strategies and eliminate keywords that only inflating your ad spend.

#3. Boost Your Marketing ROI: By tracking calls, you can determine the cost-per-call and compare it to the revenue generated from each opportunity. This can help you optimize your marketing budget and improve the ROI of your campaigns.

#4. Improve The Customer Experience: By providing a unique phone number for each campaign, you can ensure that customers are directed to the most relevant information and resources when they call. This can improve their experience and make them more likely to convert into paying customers.

#5. Better Understand Your Customer Needs and Preferences: By analyzing the data from tracked calls, you can gain insights into what customers are looking for and how they prefer to interact with your business. This can help you tailor your marketing efforts and improve the overall customer experience.