5 Simple Steps to Generate More Calls & Leads for Your Law Firm...
Make Sure Your Law Firm Has a Website
Law Firms that have a website see as much as 56% more opportunities than firms that use a Facebook page or other social media page as their main information source.
84% of today's consumers believe that having a website makes your law firm more credible and trustworthy.
It does not need to be complicated, and there are currently several services such as www.weebly.com or
www.wix.com that offer free or very affordable website builders and hosting.
Create, and/ or Take Ownership of Your Local Search & Map Listings
Creating, and/ or taking ownership of your local search and map listings including Google My Business, Bing Places for Business,
Apple Maps, Yelp.com, and MerchantCircle.com can greatly improve your online traffic and lead generation.
Having accurate contact information on Google My Business alone can drive several new high-value customers to your law firm
every month.
Always include your webiste URL, phone number (call tracking numbers are ideal), email address, and the keywords important to your business (and the keywords your customers are most likely to use when searching for your business) in every listing.
Click Here for our list of the most important local business map and directory websites to help your business.
Get Customer Reviews & Ratings
Get as many customer reviews and ratings as possible on all of the above mentioned local map and directory websites. Ask your current customers to provide positive reviews. You can even offer a $10 gift card or similar to help incentivize your customers to help build your positive reputation.
Having customer reviews helps to build trust between your law firm and potential new customers, especially when you respond and engage with reviews - good and bad.
Build Your Social Media Presence
It's no secret that social media should be an important part of any businesses marketing and brand strategy. Creating social media accounts on top networks such as Facebook, Twitter, Instagram, TikTok,
and even LinkedIn will not only help build your brand, it will help create trust and a more personal bond between your law firm and potential clients.
Be creative in what you post. In addition to posting about your law form and its services, post about your community involvement, customers, personal life and other topics that will help to build more of a personal relationship with your followers. Post at least 1 time per day
on each network, even if it's the same content across all your accounts each day.
Use Call Tracking to Measure & Improve Your Lead Generation.
The best way to cost-effectively increase the number of inbound phone calls and leads is to clearly identify which marketing and social media sources, campaigns, and keywords are actually delivering those calls and adjust your strategies and ad spend accordingly to
better focus on those channels.
KeyMetric call tracking and conversation intelligence provides the insights you need to get more from every advertising dollar you spend to increase leads, drive more valuable opportunities, and close more clients.
Tips to Maximize Your Local Maps & Business Directory Listings...
Include your location and area of expertise in your business name/ title. E.g., If your law firm name is Smith & Smith, make the title of your business "Smith & Smith - Seattle's Top Divorce & Family Law Firm"
Make sure you include your full address and that the "pin" location is accurate.
Complete all information sections and include pictures and/ or videos.
Use keywords in your description that are highly relevant to your business, products, services and location(s).
Respond to every user review and comment - good and bad.
